Jeff Rubin is the founder and CEO of IT’SUGAR, the largest specialty candy store chain in the world with over 100 locations in the US and Canada. In 2019, he introduced us to the first ever department store of “sugary” treats. The store premiered at American Dream in NJ and is 3 floors and over 23,000 sq. ft. Today, the company has 6 candy department stores throughout the US. Prior to opening IT’SUGAR, Jeff co-founded Dylan’s Candy Bar in 2001. In 1995, Jeff created FAO Schweetz candy departments and stores inside and outside of the FAO Schwarz toy stores. Jeff was elected to the Candy Hall of Fame in 2018.