As the International President of the Retail Design Institute and a board member of Shop! Association, Cynthia Hirsch Ortiz leverages her extensive experience working on both the vendor and architectural firm sides as a balanced leader. She is laser focused on providing new educational content and forming connections across all aspects of the industry.

Hirsch Ortiz also leads business development for the Manhattan office of MBH Architects, an award-winning architecture and design practice with offices across the United States and India. Her passionate expertise in the retail design industry aligns with MBH, a firm that consistently ranks among the top 10 retail architects nationwide.

Hirsh Ortiz’s innate ability to nurture key relationships combined with her powerhouse enthusiasm and trailblazer attitude allow her to form new connections across MBH’s other core practice areas, spanning multi-family and luxury residential, restaurant, and hospitality projects. She has been a speaker at the Global Retail Show, NRF, and StorePoint, has served as co-chair of the PAVE Gala and has been featured on the Retail Decoded: Defining the “Next” Normal podcast focusing on the effects of the Covid-19 pandemic on the retail industry.